MEDIA
Main keynote speaker at PARIX IA in Madrid
Podcast: AI in Publishing with Nadim Sadek from ShimmrAI
Wrap-up of my time at the 2025 London Book Fair, including a panel discussion
Summary of my time at the Taipei International Book Exhibition as a featured author and speaker
Latest Article for The Bookseller - ‘A creative alliance‘
Forbes Article - ‘Why the Book Business Holds the Keys to Ethical AI‘
Video interview with Le Reporter Express from Morocoo
Further coverage in Le 360 of my Morocco AI presentation (French)
Media coverage in Le Matin of my Morocco AI presentation (French)
Summar of my time in Casablanca, presenting on AI to the senior leadership of creative industries, representatives of the Moroccan government and the EU
Interview for Ahram Online ‘AI can revolutionize book promotion and reader matching‘
Article for Forbes.com ‘AI in Publishing: A 2025 Industry Forecast‘
Accepted in to the Society of Authors
Featured author and speaker at the Cairo International Literary Festival
Featured guest in the Writing With Technologies webinar
Publishing Perspectives covers the announcement of Shimmr’s AI summit at Bologna Book Plus
Keynote speaker at New York University’s Advanced Publishing Institute 2025
Interview in the Free Press Journal pre-Pune International Literary Festival
Featured article in The Bookseller: ‘Craft and Creativity‘
Smart Thinking Books - my author recommended Christmas reads
Featured article in The Bookseller: ‘My AI forecast for 2025‘
Interview in BookBrunch ‘AI: horrifying and exhilirating‘
Guest author and speaker at Pune International Literary Festival
Profiled in Livres Hebdo (French) during Sharjah International Book Fair
‘Sharjah24’ feature from Sharjah International Book Fair panel discussion
Featured article in The Bookseller: ‘Survival Machines’
Appearing on live radio during the Sharjah International Book Fair (audio)
Speaking on the IPG Podcast ‘Creativity and publishing in the age of AI‘
Shimmr shortlisted for two Innovation awards by The Stationer’s Company
Shimmr Shortlisted for 2024 Allica Bank Great British Entrepreneur Awards
‘Why AI Is Your Ally’ LinkedIn Live with Christopher Kenneally
Speaking at The Bookseller’s Marketing & Publicity Conference
Shimmr wins ‘AI StartUp of the Year’
Interview with The Bookseller
Featured in Fortune magazine discussing AI and Shimmr’s impact on Publishing
Expert witness to the House of Lords’ Communications and Digital Committee report on Large Language Models
BookBrunch feature: ‘10 ways AI is transforming book publishing for the better‘
Discussing AI with Pan Macmillan’s Sara Lloyd on the Inspired Selection webinar
Speaking at the 2023 Frankfurt Book Fair
In Conversation with Publishers Without Borders
Reshaping Publishing: Announcement from Mensch Publishing & Shimmr
Frankfurt 2023 takes positive view of AI in publishing
Richard Charkin's Mensch embraces the future of publishing - Shimmr
Appearance on the Velocity of Content podcast
Artificial Intelligence: Threat, Opportunity, and Shimmr (Publishing Perspectives)
Keynote at The Bookseller’s FutureBook Conference 2023
Interviewed on the Kevin Lockett podcast
Profiled at Frankfurt Book Fair by The National newspaper
Independent Publishers Guild podcast: AI in publishing
From Idea to Reality: Navigating the Entrepreneurial Landscape
Press Release for ‘Shimmer, don’t Shake - how Publishing can embrace AI’
How Publishing Can “Shimmr” With AI
From Hard-Disking to Streaming: Embracing a New Age of Wisdom
GallantCEO Interview
The Future Of Brand Management
Successful Relationships Through Quid Pro Quo
Black Lives Matter
Brand Management is Asset Management
Heroes of Disruption podcast with Ross Sklar - heroesofdisruption.fm
Mooch.FM with Anthony Scaramucci - Nadim Sadek contrasts Trump and Biden’s campaigns - MOOCH.fm
ProQuo Provokes podcast
AI has become a brand manager’s ultimate superpower
A day in the life of… Nadim Sadek, CEO of brand management platform ProQuo AI - Econsultancy
Jenner's Ad: Not all bad news for PepsiCo. - Marketing.Media.Money, CNBC
‘Brand Scotland’ would enjoy a big boost after independence
Falling flat? Research Live
Surfing the Brainwaves - ANA Magazine
From Starbucks to Google: how 2017 became the year of corporate activism
Evening Standard
Let me ask you a question - Research Live
Rustlers sells more than four packs per second in the UK but enlisted the help of TX! - Marketing Week
HSBC’s ex-Global Head of Marketing explains why YOU should prepare for a revolution… Research Live
The Olympics: An Occasional Brand - Research Live
Clinton’s Trumped! An analysis of a strange phenomenon - Research Live
Entrepreneurs: Whiskey whiz Nadim Sadek is shaking up market research with TransgressiveX - Evening Standard
TransgressiveX Launches Into Financial Sector with Senior Hire! MrWeb
TX helps Saga brand into an over-50s powerhouse! Marketing Week
CEO of TransgressiveX, Nadim Sadek, writes about the Brexit ‘debate’ in Research Live, showing there is neither proper Pull nor Push on either side of the discussion - Research Live
TX has been named one of Marketing Week’s top Disruptive Brands!
Marketing Week