Boss Bikes Club
I rode my first motorbike aged 10 when a visiting tailor came on his to see my father at home in Kuala Lumpur. It was a Honda 50 which he kindly loaned me to go around the garden. He must have hated it! This was quickly followed by some madcap riding of a Honda 250 around the roads of a tin-mine. It was probably my most dangerous moment on a bike. Then came a wonderful Suzuki GT200X5 two-stroke in Dublin, which doubled as my means of getting to University and a vehicle for earning some cash, working as a courier with Pony Express.
Four wheels took over for a while, till the call of the open-road, the visceral thrill of swooping, accelerating and braking, and the sheer grinny-ness of bike riding called again, and I got back on the saddle. It puts a smile on my face each and every day. Some of my favourite bikes have been the Zero FXS, BMW S1000XR and RR, BMW K1600GTLE, Honda 125 Grohm, MV Agusta Turismo Veloce 800, and Indian Chief.
I floated the idea of a YouTube review channel to a group of 'young people' I was working with, and the idea of building a brand through specialist content was born. We learned the arts of production: from setting up shoots, choosing cameras and shots, audio recording, scripting, narrating, editing and soundtracking, as well as the inevitable challenges of digital distribution.
Boss Bikes Club doesn’t really do tech reviews, we don't cosy up to manufacturers, and we don't simply do the latest or biggest. We do try to find the 'Boss' in every bike, knowing that each machine offers some sort of unique virtue, and we make it our mission to find and applaud it. Gradually, we're making a real channel of it, gaining subscribers around the world, and receiving heart-warming feedback that our approach exudes a love of biking, as well as an understanding of marketing - which is true!
We continue to make episodes in London – where we're based – but as I travel the world on other business, there's always a helmet and camera in my luggage, and it's a thrill to work with local dealers to understand biking culture wherever we land.