Consumer psychologist.
Author.
Founder of Shimmr AI.
Writing about The Panthropic, Allied Intelligence, creativity, and what happens when humans feel and think alongside machines.
Author of Quiver, don't Quake & Shimmer, don't Shake · Monthly columnist, The Bookseller · Trinity College Dublin
Books
Four titles, two published
From Allied Intelligence in publishing and creativity to the psychology of motorcycling and a children's series set in faraway lands.
Writing
The Bookseller & beyond
Monthly column in the UK book trade's paper of record, plus contributions to The Scholarly Kitchen, UCL and academic journals.
Career
Forty years across over fifty countries
From Inish Turk Beg to Sadek Wynberg Research (sold to WPP) to ProQuo AI to Shimmr AI: building things that give ideas a fuller voice.
Now
Building Shimmr AI to bring books into the light. Writing Rides: The Marques & Minds of Motorcycling for Veloce. Thinking alongside Allied Intelligence and trying to help others do the same.