Consumer psychologist.
Author.
Founder of Shimmr AI.
Writing about The Panthropic, Allied Intelligence, creativity, and what happens when humans feel and think alongside machines.
Author of 'Quiver, don't Quake' & 'Shimmer, don't Shake' · Monthly columnist, The Bookseller · Trinity College Dublin
Books
Four titles, two published
From Allied Intelligence in publishing and creativity to the psychology of motorcycling and a children's series set in faraway lands.
Writing
The Bookseller & beyond
Monthly column in the UK book trade's paper of record, plus contributions to The Scholarly Kitchen, UCL and academic journals.
Career
Forty years across over fifty countries
From Inish Turk Beg to Sadek Wynberg Research (sold to WPP) to ProQuo AI to Shimmr AI: building things that give ideas a fuller voice.
The Panthropic
A Dialogue with the Collective Conscious of Humanity
When we converse with AI, we commune with the distilled essence of all human knowledge, creativity and expression. The Panthropic is the framework I've developed across two books, many columns and articles, and a growing body of thought leadership for understanding what this creative partnership enables, what it risks, and why it matters.
Explore the framework →Now
Building Shimmr AI to bring books into the light. Writing Rides: The Marques & Minds of Motorcycling for Veloce. The Farlands Adventures, a children's series, is being illustrated for publication by Wonder House. Thinking alongside Allied Intelligence and trying to help others do the same.